Innovation is defined as the application of a new solution and Ziba, a design and innovative consultancy firm, has done just that. They have created a very interesting and attractive solution to the traditional auditorium seating, which poses space issues as the seats are 12 inches thick when retracted making it difficult to pass easily through the row. After intense research and forward thinking, they found that combining elements of structural engineering and the functionality of the human spine (pretty brilliant) that they were able to create a seat that supports an adult's body weight and disappears when not in use.
The new design is named the JumpSeat, in reference to the fold-down seats traditionally used by crew members on airplanes and trains. Sometimes the most clever designs come from the most unusual places.
Watch the video explanation about how it all works here.